Trends
Traditional advertising is all about reach … how many people can I reach with my message? Neilsen, broadcast television and radio have built a multi-billion dollar industry around reach. The problem with reach is that advertisers spend a lot of money for irrelevant impressions. Digital marketing’s advantage is the capability to zero in on your target. Unfortunately, many traditional marketing agencies have failed to adapt to this new paradigm. They still go for reach as evidenced by the irrelevant paid advertisements your search engine displays every time you search. At Anova Group, we specialize in bulls eye marketing utilizing advanced data and mathematical techniques that allow you to find your exact target.
Thursday, December 3rd, 2009
Working with many of our clients to establish affiliate marketing programs, Anova Group has observed a segment that simply drains your profit margins. These are affiliates offering marketing programs involving paid search. Many of these marketers are simply playing arbitrage with keywords that are easily managed internally. For example a client ‘Acme [...]
Tuesday, November 17th, 2009
A powerful insight from our Paid Search statistical analysis is the impact of a single word or letter. As some words are only adjectives or slight derivations of a core keyword, marketing groups often overlook their significance.
Friday, November 6th, 2009
In early November, my client received some Holiday optimization advice from Google via a four page presentation. In the presentation, Google provided Adwords™ ad text suggestions. To be blunt, we would never recommend this ad text. [...]
Monday, November 2nd, 2009
The Wrong Answer to the Wrong Question
The guaranteed search engine placement marketing ploy has been a success for the SEO firms, but their customers are unlikely to see bottom line results from these SEO services.
