Trends
Traditional advertising is all about reach … how many people can I reach with my message? Neilsen, broadcast television and radio have built a multi-billion dollar industry around reach. The problem with reach is that advertisers spend a lot of money for irrelevant impressions. Digital marketing’s advantage is the capability to zero in on your target. Unfortunately, many traditional marketing agencies have failed to adapt to this new paradigm. They still go for reach as evidenced by the irrelevant paid advertisements your search engine displays every time you search. At Anova Group, we specialize in bulls eye marketing utilizing advanced data and mathematical techniques that allow you to find your exact target.
Thursday, June 24th, 2010
Coupon sites are, by far, the largest segment of affiliate marketing. To be blunt, our advice to our clients is these coupon sites (note: we assume somewhere a coupon site adds value, but we haven’t seen one yet) are literally just diverting traffic already destined for their site and cutting into their profit like a toll booth on a highway.
Saturday, May 29th, 2010
The BP Oil spill live feed offers the Anova Group a chance to demonstrate a few lessons in agile digital marketing. As of the time of this writing this blog, millions of people have been searching on Google, Yahoo and Bing the following 5 words – “BP Oil Spill Live Feed”. I myself actually performed that search 4-5 times over the past few days in hopes that the Top Kill procedure would have worked.
Wednesday, May 26th, 2010
Google has notified us that Anova Group is now a Google Certified AdWords Partner. Anova Group is pleased to join this very select group of companies recognized as a Google Certified Partner.
Saturday, March 27th, 2010
Many of our larger clients are simply not equiped from either an organization perspective or from a process perspective to react at the competitive speed of digital marketing. At Anova Group, we call this the Agile Digital Marketing.
Monday, February 22nd, 2010
As of February 22nd, this Norwegian Curling Pants mania can be measured by over 300,000 Facebook fans. The fan page includes minute-by-minute score updates. As I write this blog, Norway is leading the French Team by a score of 7-2.
Thursday, February 18th, 2010
In science, fundamental theories create a foundation that provide context for ongoing study of that field. For example, Einstein’s Theory of Relativity is the building block upon which astrophysics is conducted. As digital marketing scientists, Anova Group has developed our own fundamental theories that provide a foundation for our field of study. Through our blog, we will share our fundamental theories beginning with the Push Theorem of Social Media.
Tuesday, January 26th, 2010
In working with a young university based company with proprietary technology, the Anova Group sees a company that previously focused a little too much on link quantity at the expense of link quality and discusses lesons learned for everyone.
Sunday, January 10th, 2010
Most online retailers are constantly asking themselves.
Am I pricing competitively?
Am I maximizing my profit?
How can I receive a price premium?
To help our clients answer these questions, we leverage the concept of the price-value equilibrium line. We will discuss the insights of this concept using a real data for the iPOD Touch.
Wednesday, December 9th, 2009
My son Ethan, who has been reading the Harry Potter books, requested “Harry Potter and the Half Blood Prince” movie for Christmas. Like most parents, I typed “Harry Potter and the Half Blood Prince Movie” into Google. Unlike most parents, I became completely engrossed in critiquing the paid search ads.
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Saturday, December 5th, 2009
Poor ad relevance (or Ad Quality) in paid search is punished by Google more severely than you probably thought. The punishment is not limited to a handful of bad clicks, but a higher CPC costs across the board.
