Specialty Retail Store
The Problem:
A specialty retailer with a large physical location in downtown Chicago is seeking to supplement its sales with an increased on-line presence.
The Solution:
The specialty retailer engaged Anova Group to develop a digital marketing strategy to increase online sales and to increase traffic to physical store. Based upon their high-end, unique merchandise in home, jewelry and fashion, Anova Group planned and executed digital marketing focusing on SEM, SEO and e-mail campaigns
The Results:
- Improved both year-over-year and month-over-month online revenue by 100%
- Additional 25% revenue improvement by store traffic increase via web referral
