Online Women’s Designer Clothing Retailer

The Problem:

A luxury women’s fashion retailer was experiencing flat month over month revenue and decreasing ROI on their marketing spend.

The Solution:

The retailer engaged Anova Group to execute our proprietary marketing analytics against their digital marketing investments. Our initial Health Check provided the insights that enabled a complete strategic re-engineering of their digital marketing portfolio. Anova Group then planned and executed the retailer’s digital marketing campaigns by redefining all SEM campaigns, refining ad copy and website content for alignment and re-writing all search engine tags to improve SEO performance on the most critical keywords.

The Results:

• 100% increase in return on ad spend (ROAS) in first month.
• 45% Increase in total revenue in first month after 3 months of flat revenue.
• Marketing Expense as a Percentage of Revenue decreased from 38% to 19%