Health Care Testing Service
The Problem:
An online health care services company was seeking to improve the ROI of their 7 figure digital marketing spend
The Solution:
The service provider engaged Anova Group to execute our Health Check marketing analytics against their digital marketing investments; particularly their Google Ad-words spend. The marketing analytics identified subtle, but statistically significant impacts of individual words within Google Search phrases that drove both positive and negative results. The analytics led to a complete strategic re-engineering of all Google Campaigns.
The Results:
- Increased EBITDA by 300% through re-allocation of 25% of least profitable spend
- Increase Revenue by 10% year-over-year through addition of new campaigns
