Arts and Crafts Chain

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The Problem:

An Arts and Crafts Chain store seeks to expand their revenue base beyond the 3 states in which physical stores were located.

The Solution:

The Arts and Crafts Chain engaged Anova Group to develop a digital marketing strategy to obtain revenue growth beyond their geographic home. Focusing on their strongest product suite, Anova Group conducted competitor and internal analysis to determine the placement, pricing, and promotion of the critical product suite. Anova Group then planned and executed the digital marketing campaigns to drive this revenue growth.

The Results:

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Within 10 days, SEM & SEO generated revenue from 47 different states, Washington D.C. and 3 new countries.

Non-home base state revenue increased to 75% of total revenue while maintaining home state revenue level.