Digital Marketing Strategy

Are you considering marketing a product or service digitally?
Are you wondering why your sales are not meeting targets?

Given your competition and customer, the Anova Group conducts analysis to create an actionable strategic plan for your digital channel across the 4 P’s of marketing

• Position – The Anova Group conducts a strategic review of your digital identity and your competitors’ digital identity to define the ideal product positioning. Will you be the high volume discount retailer or the specialty shop?
• Pricing – The Anova Group conducts a competitive pricing study which identifies competitor product pricing and then provides the ideal price points given your desired volume of sales.
• Placement – The Anova Group studies the potential volume and profitability of your products to determine the ideal placement for each product. We drive decisions on whether the product should be marketed via paid search, non-paid search, website only, affiliates and/or social media.
• Promotion – The Anova Group provides recommendations on the best way to promote your product. We drive the strategic decisions related to sales, free offers, product bundling, and web site content.