Google has notified us that Anova Group is now a Google Certified Partner. Anova Group is pleased to join this very select group of companies recognized as a Google Certified Partner. At the time of writing this post, Anova Group is one of only 2 companies in the Charlotte, NC area and one of only 5 companies in the Chicago, IL area Google certified.
For search marketing professionals, the Google Partner Certification is comparable to passing the bar exam for lawyers. The Certified Google Partner and the lawyer have both studied their craft for years and confirmed their technical expertise by passing a set of rigorous final tests. The professional similarity does not stop there though. Once certified both professionals offer a wide range of fee structures to their clients. Some professionals provide services on an hourly basis, some on a retainer, while a select few provide services on a performance basis (e.g. percentage of settlement or percentage of revenue growth).
Anova Group differentiates ourselves from other digital marketing agencies (whether they are a Google Certified Partner or not) by ensuring that our compensation is aligned with our clients’ interests. We accomplish this by structuring our engagements so that on average, 75% of all our compensation comes from performance-based fees. This model let’s our clients know that Anova Group will always go the extra mile to improve our customers’ bottom line results. Furthermore, our clients know that we have the confidence to put our fees at risk and are not expecting our clients to assume all the risks associated with digital marketing.
If you would like a digital marketing partner whose interests are aligned with your business goals, we would welcome the opportunity to speak with you.
