Archive for January 2010

SEO Inbound Link Quality Not Quantity

Tuesday, January 26th, 2010

In 2010, Anova Group began working with a university-based company that was seeking help in developing more leads for their proprietary technology. Given our mathematical and engineering background, we were intrigued by a technology that can specifically detect and locate any electrical intermittent faults in complex power systems. (more…)

Online Pricing Strategy | Price-Value Equilibrium Line

Sunday, January 10th, 2010

A frequent question from our clients is “What is the maximum price that I can sell this at?”. At Anova group, we frame this question within the concept of a price-value equilibrium line. The price-value equilibrium line helps our clients answer three fundamental questions:

  • Are you pricing competitively?
  • Are you profit maximizing?
  • How can you receive a price premium?

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