A powerful insight from our Paid Search statistical analysis is the impact of a single word or letter. Our Paid Search Health Check quantifies each word’s impact on either improving profit and revenue or simply draining marketing spend. As some words are only adjectives or slight derivations of a core keyword, marketing groups often overlook their significance.
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In early November, my client received some Holiday optimization advice from Google via a four page presentation. In the presentation, Google provided Adwords™ ad text suggestions:

The first suggestion is shown below:

To be blunt, we would never recommend this ad text. (more…)

The Wrong Answer to the Wrong Question

Yesterday, a telemarketer guaranteed Anova Group a 1st page search engine placement. Ignoring that we have a 1st page placement and ignoring my general disdain (not to mention Google’s warning) for the search engine placement guarantee, I am always bothered that the most important question is ignored. (more…)